Customer journey map template
Get a copy of this customer journey map in seconds, then edit anything you want
Make this customer journey map yours
Click Get a site like this and B12 copies this exact site for you. From there, change anything in the B12 editor. Ask the AI Agent in chat, or edit it yourself.
Free customer journey map template with five stages, editable touchpoint cards, a drag-to-shape emotion line, a worked example, and PNG or PDF export.
What’s included in this customer journey map template
- Who it’s for
- CX consultants, UX researchers, and agencies offering a free mapping tool that leads into a paid working session.
- Pages and sections
- Journey map builder
- Emotional journey chart
- How it works
- Example map
- Meet the founder
- Book a session
- Features
- Edits touchpoints and emotions and pain points across five stages
- Plots highs and lows by dragging dots
- Exports a PNG or a PDF
- Toggles between a worked example and a blank map
- What to change first
- Rewrite Mara's story and session offer as your own. A worked example from your industry in place of Halde Skin shows visitors how you think.Try asking“Add a sixth stage for advocacy”
Customer journey map template FAQs
It's a visual plan of every step a customer takes with your business, from first hearing about you to buying again, with their touchpoints, feelings and pain points at each stage. B12's AI can build an interactive version like this one, laid out in five stages from Awareness to Loyalty, from a short description of your tool.
Stages first, then detail. This template uses five stage columns (Awareness, Consideration, Purchase, Onboarding and Loyalty), each holding editable cards for touchpoints and pain points, plus an emotion line that shows where the experience dips.
Yes. Visitors fill in this template right on the page, with no download or email gate before they start, and can export or share the finished map. You can relabel the stages or card tags in the visual editor to match your own funnel.
Show a worked example beside the blank one. This template lets visitors toggle between a blank map and a filled-out example, which teaches the method faster than instructions, and the dip in the emotion line points straight to the stage worth fixing first.
If you mainly sell advisory services, the consulting website template fits better, and the lead magnet landing page suits a single downloadable offer. This template is ideal if you want a working tool visitors can use on the page before booking a session with you.
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