Creative agency website template

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Build the site for Hollow Lane, a small branding and digital design studio — the work needs to be the hero, and the site itself needs to demonstrate the studio's taste, since a design agency with a generic-looking site undercuts its own pitch. For the hero, skip a traditional photo hero: use an oversized, asymmetric type composition on a near-black ground — the studio name 'HOLLOW LANE' spanning most of the viewport width in a distinctive display face, with a short positioning line ('Brand and digital design for founders who give a damn') set small in the lower-right, and a single project thumbnail floating off-center as the only image on the page. Set the studio name in Bricolage Grotesque (bold, tight tracking) and pair it with a clean workhorse sans (Inter) for body and case-study copy. Ground the site in near-black (#151412, never pure #000), off-white text (#F2EFE9), and one saturated accent (#E4572E) used only on hover states and the current-project indicator. Below the hero, build a horizontal-scrolling project gallery (not a vertical grid) — 6-8 case studies the visitor drags or scroll-wheels through sideways, each a full-bleed image with the client name and one-word category ('Branding,' 'Web,' 'Packaging') appearing only on hover. Clicking opens a case study with process shots, not just final polish. Below that, a compact services list (Brand Identity, Web Design, Packaging, Art Direction) set as plain text, no icons. The signature moment: the horizontal gallery has a thin progress line beneath it (like a scrollbar, but styled as part of the design) that fills in the accent color as the visitor scrolls through projects — a small wayfinding detail that also doubles as a piece of graphic design in itself, consistent with a studio that should sweat details like this. Animate the hero type with a word-by-word reveal on load (60ms stagger, 300ms ease-out per word) and gallery images with a hover-scale (1 to 1.03, 250ms ease-out); collapse the word reveal to instant and disable the hover-scale under prefers-reduced-motion. No placeholder client names or 'Project 1' — every case study should read as real work for a real client.

FAQs about this creative agency website template

Start from a template like this one - it already ships an oversized type hero, a horizontal-scrolling project gallery, compact services list, and case-study pages that show process rather than just polish. B12's AI generates the site from a short description of your studio (positioning, disciplines, aesthetic), and you swap in your own case studies in the browser.

Six to eight case studies with real client names and process shots (not just polished finals), a compact services list (Brand Identity, Web Design, Packaging, Art Direction, or your own), a short positioning line stating who you work with and why, a contact CTA, and one strong distinctive design detail that itself demonstrates taste - a design agency's site is its first case study.

Six to eight cases well-presented beats fifteen thin ones. Each case study should include the brief, your approach, process shots, and the final work - not just the deliverable. Update the project gallery in the visual editor as new work ships; creative agencies win commissioning on recency, and a stale featured project reads louder than a broken link.

Yes - this is the whole trick. A generic-looking template undercuts a design agency's pitch before a visitor reads a word. Distinctive typography, considered accent color, unusual layout choices (horizontal galleries, oversized type, asymmetric composition) all signal "we sweat the details" better than any About page copy.

Built for small branding and digital design studios where taste and case-study depth carry the pitch. For a solo creative or freelancer building a portfolio-first site, see our modern creative portfolio prompt. For a broader digital marketing agency (paid media, performance creative, ad campaigns), see our digital marketing website prompt. B12's design experts can refine the typography and interaction detail for higher-tier studio positioning where the site itself is expected to be a piece of work.

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